Hugo Tauler

Head of Agency Sales - SEA
DoubleClick, Google

Hugo currently heads the programmatic advertising in Agency sector for South East Asia. Prior to Google, he was the programmatic lead at Rubicon Project in Paris, where he spent over 6 years in the early days of programmatic. Hugo is a pioneer in Programmatic advertising and had worked with leading global brands, as well as publishers to help put together deals that drove significant results for brands. He had also led several educational summits for advertisers and publishers that aimed to drive greater awareness in programmatic.

Check out the incredible speaker line-up to see who will be joining Hugo.

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Main Conference Day 2: Thursday, 9th March 2017

Sunday, September 3rd, 2017

08:50 Opening keynote: The state of programmatic for brands

Today, the media buying and ad sales ecosystem is built on relationships. As brands are increasingly realizing the benefits of using technology to connect with their target audience, there’s a need to combine the benefit of one-to-one relationships with the scale of data-driven buying. In the future, we believe that programmatic platforms will serve to connect every piece of the advertising ecosystem. By harnessing the power of data, the discovery of inventory and audiences will be seamless, and Programmatic Guaranteed will help make finding and building new relationships happen faster and simpler.