eTail Asia 2017 (past event)

March 07-March 09, 2017

Contact Us: 65 6722 9455


Data Journalism: Using Small Data for Big Impact

Like most Internet companies today, PropertyGuru processes terabytes
of data daily, as users across Southeast Asia use our variety of platforms
to buy and sell homes, or simply just to keep themselves up to date on
the real estate market. Data is collected at every point of interaction – it
is inevitable – simply to deliver on our promise to help property seekers
to make more confident decisions.

Download this infographic to know more today now.

Digital Consumer View 2015 (Asia)

Marketers have long been trying to get a complete view of their consumers to better align their marketing efforts. With the advent of the Digital age, which has now evolved into what is now known as the Internet of Things, marketers are increasingly finding themselves grappling to truly understand consumer preferences and behavior when it comes to channels, devices and content.

Performance Marketing | Asia

Retail in Asia is experiencing a surge of economic activity which is unlike anything we’ve seen in the region before. Not only are consumers buying more online, but they are also spending more time on their smartphones and tablets than ever before. This gives marketers an unparalleled opportunity to precisely target their campaigns based on behavioral and demographic data.

We surveyed 400 senior marketing professionals across Asia to get a clearer picture of the state of performance marketing.

2016 Post Show Report

If you didn’t make it to eTail Asia 2016, here is what you missed out on:

  • Opportunity to learn from the top e-tailers in the region on how they are scaling up their e-commerce business in Asia
  • One stop platform to meet Asia’s best solution providers in the retargeting, loyalty, logistics, payments, mobile, multi-channel & analytics space
  • New interactive formats such as Case Study Revolution, Drill-down Roundtables, 1-2-1 Drop In Clinics, Unconference Live! and Boardroom Discussions to have an open discussion about your challenges and strategies to overcome them
  • Country clinics: Hear leading e-commerce companies from Indonesia, Thailand, India, Philippines & Malaysia to know the top trends in the region
  • 3 days to network, learn and have a good time!

Breaking Barriers To Push Notification Engagement

For years, brands have been slow to implement push notifications. They’re cautious of sending too often and annoying those who ultimately opt-out. As a result, brands fail to reach users on the most personal device they own — their smartphones.

Attendee Information for eTail Asia 2017

Over 100 of your peers have already confirmed their seat for the upcoming eTail Asia 2017. 

This interactive forward-thinking forum is dedicated to topics surrounding the omni-channel experience, mobile technology, driving revenue and growth, data analytics, the customer journey, customer experience and provides you with the opportunity to benchmark, share ideas, find solutions for your business and build lasting relationships. 

eTail Asia 2017 will be unlike any event you've ever encountered.

If you'd like to see who has registered for the conference so far, click on the thumbnail to download the attendee list.

Five Challenges facing Retailers Today

To create the right customer experience, they need the right tools.

Customers approach the buying process more knowledgeably and with more online options. This new style of buying introduces challenges that offer new opportunities for retailers, allowing them to tap into customer data to build a singular customer-centric experience that drives increased loyalty for their brands. They need the right processes and tools to deliver results, from increased customer satisfaction and loyalty to lifetime value. Learn about the five key challenges retailers face today and how to solve them.


How to execute a mobile strategy that effectively acquires, engages and services the customer?

In this presentation, understand how Chinmay Malaviya, the Co-Founder of Food Panda discuss about:

  • What is the #1 rule for mobile strategy?
  • Understanding your mobile strategy goals – Why is mobile a big focus at Food Panda?
  • How to adapt your mobile strategy to customer wants, competitor behavior and overall market conditions 

Sponsorship Information

e-Tail 2017 Sponsorship Agenda

eTail Asia is back for its 5th year, 7-9 March 2017, Marina Bay Sands, Singapore and we are excited to announce that we've just finalized the 2017 agenda! You can download it by clicking here.


eTail Asia 2015 Post Show Report

If you didn’t make it to eTail Asia 2014, here is what you missed out on:

  • An opportunity to meet over 280 attendees representing Asia’s leading brands
  • Conversations around Omni-channel marketing, Logistics, Payments, Data Analytics from such brands as iBuyGroupon,Harvey NormanTiger AirwaysRedmart and Lazada to name a few
  • Brands like FacebookE-Bay EnterpriseAkamaiE-bee,RackspaceSingapore PostUNBXDCriteoAirpush,MastercardTranslations.comScigineerSociomantic,KenshooChannel AdvisorMetailAnchanto and Brighttagshowcasing their expertise on how their solutions can help e-commerce players build their brand
  • Focused streams such as Customer Data Analytics,International e-commerceMobile Strategy for you to pick and choose from
  • Over 15 hours of networking with your industry peers!

Click on the thumbnail to download your copy of the post show report.

Digital Consumer View 2015

The holy grail for any modern marketer is to get a complete view of their customers’ digital habits.

However, this is no easy feat, many are still grappling to truly understand consumer preferences and behaviour when it comes to channels, devices and content.

In the summer of 2015 WBR Digital teamed up with Experian to get a clearer picture of the consumer view of current marketing tactics.

We surveyed more than 1200 consumers across Asia, evenly split amongst Thailand, Singapore, Indonesia, Hong Kong, Malaysia and China. 

The following report is a definitive guide to understanding the modern digital consumer.

Agenda - Sponsorship

eTail Asia is dedicated to perfecting the fundamentals of e-commerce to drive traffic, increase conversion and develop the best mobile and social media strategies.

Forecasts from Forrester Research estimate a 30% increase year on year for e-commerce sales in the Asia/Pacific region. Parallel to this, technology spend from retailers is rapidly increasing in this space as they try to keep up with a more advanced audience.

The eTail Asia conference is in shape to attract the leading decision makers involved in the retail industry as they look to take advantage of this monumental growth.

Download the eTail Asia 2016 agenda to see what topics the conference will cover next year and the speakers who have confirmed for the event.

Survey Results: E-Commerce Landscape in Asia

We spoke with over 100 e-commerce leaders in Asia Pacific to identify their focus area for 2015. We asked them to score the importance on scale of 1 – 10, 10 being critically important.

Here is a snap shot of what we learnt from them. Click on the thumbnail to download the infographic.

Evolution of E-Commerce

Worldwide Business Research has conducted dozens of interviews with representatives from leading multinational companies in the travel, food and restaurant, luxury goods, media, apparel and fashion industries. Insights from their managing directors, chief marketing officers and chief digital officers provide a comprehensive breakdown of the most pressing priorities and concerns that are shaping the current e-commerce landscape in Asia.