eTail Asia 2017 (past event)
07 - 09 March, 2017
Contact Us: 65 6722 9455
Main Conference Day 2: Thursday, 9th March 2017
08:30 - 08:40 Conference Registration & Networking
08:40 - 08:50 Chairperson Opening Remarks
08:50 - 09:10 Opening keynote: The state of programmatic for brands
Today, the media buying and ad sales ecosystem is built on relationships. As brands are increasingly realizing the benefits of using technology to connect with their target audience, there’s a need to combine the benefit of one-to-one relationships with the scale of data-driven buying. In the future, we believe that programmatic platforms will serve to connect every piece of the advertising ecosystem. By harnessing the power of data, the discovery of inventory and audiences will be seamless, and Programmatic Guaranteed will help make finding and building new relationships happen faster and simpler.
09:10 - 09:50 Keynote Panel: Overcoming the organisational challenges of omni-channel – How can you remove silos, create new processes, and form teams that work across, rather than within channels?
Speakers:
Roger Graell Online Sales Director Mango
Jasper Knoben E-Commerce & New Business Development lead Philips
Fadzarudin Anuar Founder & CEO Fashion Valet
Ronan Hurley Chief Operating Officer Sephora SEA
James Hansford eCommerce & Customer Relationship Centre Manager Nespresso Singapore
Moderator:
Jean Marc Lead for Digital Solutions, APAC Genesys
Roger Graell Online Sales Director Mango
Jasper Knoben E-Commerce & New Business Development lead Philips
Fadzarudin Anuar Founder & CEO Fashion Valet
Ronan Hurley Chief Operating Officer Sephora SEA
James Hansford eCommerce & Customer Relationship Centre Manager Nespresso Singapore
Moderator:
Jean Marc Lead for Digital Solutions, APAC Genesys
Roger Graell
Online Sales DirectorMango
James Hansford
eCommerce & Customer Relationship Centre ManagerNespresso Singapore
Jean Marc
Lead for Digital Solutions, APACGenesys
09:50 - 10:10 Keynote: The Business to Human Revolution: Omnichannel Personalization for the Modern Shopper
Ander Orcasitas
General Manager, APACDynamic Yield
10:10 - 10:30 Out-of-the-box Keynote: Kickass social commerce for e-preneurs - It’s not about likes; it’s about sales
10:30 - 11:00 Morning Networking Break @ Exhibition Hall
11:00 - 11:20 Case Study: Exploring China Market with Tencent
Ann Wang
General ManagerTencent
11:20 - 11:50 Interview: How can you integrate online marketplaces strategy in an omnichannel strategy?
11:50 - 12:50 Oxford Style Debate: Even in the digital age, online players need an offline presence to drive revenue and growth
12:50 - 13:50 Networking Lunch Break @ Exhibition Hall
STREAM A WINNING THE DATA WAR
13:50 - 14:20 Interactive Presentation: How and Why should brands tap into emerging technologies to provide strategic value to their customers via AR-VR PopUp stores?STREAM B PERFECTING DIGITAL MARKETING
13:50 - 14:20 Case Study Revolution: How can you successfully scale your business in a world where the lines between physical and digital are blurring?Dennis Tay
CEONaiise
STREAM C DEEP-DIVE COUNTRY CLINICS
13:50 - 14:20 Booming China: How can you win the battle of Chinese cross border e-commerce?STREAM D CREATIVE BOARDROOMS
13:50 - 14:20 Creative Boardroom: What are the driving forces and the future of omni-channel retail in Singapore?Dr. Malobi Mukherjee
Lead Researcher, Institute on Asian Consumer InsightNanyang Business School
STREAM A WINNING THE DATA WAR
14:20 - 14:30 Interview: Asia luxury index 2016 – How Reebonz used consumer data to forecast the future of the luxury ecosystemSTREAM B PERFECTING DIGITAL MARKETING
14:20 - 14:30 Stream B continued
STREAM C DEEP-DIVE COUNTRY CLINICS
14:20 - 14:30 Stream C continued
STREAM D CREATIVE BOARDROOMS
14:20 - 14:30 Stream D continued
STREAM A WINNING THE DATA WAR
14:30 - 15:00 Stream A continued
STREAM B PERFECTING DIGITAL MARKETING
14:30 - 15:00 Case Study: Digital marketing success story – How ASOS and Clozette created authentic content that resonates with its customer baseSTREAM C DEEP-DIVE COUNTRY CLINICS
14:30 - 15:00 Stream C continued
STREAM D CREATIVE BOARDROOMS
14:30 - 15:00 Creative Boardroom: How to solve online abandonment, increase customer satisfaction and capture lost revenue15:00 - 15:40 Networking Afternoon Break @ Exhibition Hall
STREAM A TECHNOLOGY DISTRUPTORS
15:40 - 16:20 Case Study Revolution: Gamification has fantastic potential for eCommerce – it is not overhyped at allSTREAM B PERFECTING DIGITAL MARKETING
15:40 - 16:20 Panel: Will social media always be an engagement tool or will it also become a revenue generating channel?STREAM C DEEP-DIVE COUNTRY CLINICS
15:40 - 16:20 Cashless Thailand: How can you cater to a market that is digital savvy and highly price sensitive?16:20 - 23:59 End of eTail Asia 2017