eTail Asia 2017 (past event)

March 07-March 09, 2017

Contact Us: 65 6722 9455

Main Conference Day 2: Thursday, 9th March 2017

08:30 AM - 08:40 AM Conference Registration & Networking


Lukasz Piotrowsk

Director of Business Improvement
Wine Connection Group

EVOLVING YOUR OMNI-CHANNEL STRATEGY

08:50 AM - 09:10 AM Opening keynote: The state of programmatic for brands

Hugo Tauler, Head of Agency Sales - SEA, DoubleClick, Google
Today, the media buying and ad sales ecosystem is built on relationships. As brands are increasingly realizing the benefits of using technology to connect with their target audience, there’s a need to combine the benefit of one-to-one relationships with the scale of data-driven buying. In the future, we believe that programmatic platforms will serve to connect every piece of the advertising ecosystem. By harnessing the power of data, the discovery of inventory and audiences will be seamless, and Programmatic Guaranteed will help make finding and building new relationships happen faster and simpler.

Hugo Tauler

Head of Agency Sales - SEA
DoubleClick, Google

EVOLVING YOUR OMNI-CHANNEL STRATEGY

09:10 AM - 09:50 AM Keynote Panel: Overcoming the organisational challenges of omni-channel – How can you remove silos, create new processes, and form teams that work across, rather than within channels?

Jean Marc, Lead for Digital Solutions, APAC, Genesys Roger Graell, Online Sales Director, Mango Jasper Knoben, E-Commerce & New Business Development lead, Philips Fadzarudin Anuar, Founder & CEO, Fashion Valet Ronan Hurley, Chief Operating Officer, Sephora SEA James Hansford, eCommerce & Customer Relationship Centre Manager, Nespresso Singapore

Roger Graell

Online Sales Director
Mango

Jasper Knoben

E-Commerce & New Business Development lead
Philips

Fadzarudin Anuar

Founder & CEO
Fashion Valet

Ronan Hurley

Chief Operating Officer
Sephora SEA

James Hansford

eCommerce & Customer Relationship Centre Manager
Nespresso Singapore

Jean Marc

Lead for Digital Solutions, APAC
Genesys

EVOLVING YOUR OMNI-CHANNEL STRATEGY

09:50 AM - 10:10 AM Keynote: The Business to Human Revolution: Omnichannel Personalization for the Modern Shopper

Ander Orcasitas, General Manager, APAC, Dynamic Yield

Ander Orcasitas

General Manager, APAC
Dynamic Yield

OUT OF THE BOX KEYNOTE

10:10 AM - 10:30 AM Out-of-the-box Keynote: Kickass social commerce for e-preneurs - It’s not about likes; it’s about sales

John Lawson, Speaker, Entrepreneur, Best Selling Author

John Lawson

Speaker, Entrepreneur
Best Selling Author

10:30 AM - 11:00 AM Morning Networking Break @ Exhibition Hall

BLENDING ONLINE AND OFFLINE

11:00 AM - 11:20 AM Case Study: Exploring China Market with Tencent

Ann Wang, General Manager, Tencent

Ann Wang

General Manager
Tencent

BLENDING ONLINE AND OFFLINE

11:20 AM - 11:50 AM Interview: How can you integrate online marketplaces strategy in an omnichannel strategy?

Benoit Lavaud, Group Digital Director, Bluebell Lukasz Piotrowsk, Director of Business Improvement, Wine Connection Group

Benoit Lavaud

Group Digital Director
Bluebell

Lukasz Piotrowsk

Director of Business Improvement
Wine Connection Group

BLENDING ONLINE AND OFFLINE

11:50 AM - 12:50 PM Oxford Style Debate: Even in the digital age, online players need an offline presence to drive revenue and growth

Pushpendra Sharma, Founder & CEO, SpacesGenie.com Ankiti Bose, Co-Founder and CEO, Zilingo Lukasz Piotrowsk, Director of Business Improvement, Wine Connection Group

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Pushpendra Sharma

Founder & CEO
SpacesGenie.com

Ankiti Bose

Co-Founder and CEO
Zilingo

Lukasz Piotrowsk

Director of Business Improvement
Wine Connection Group

12:50 PM - 1:50 PM Networking Lunch Break @ Exhibition Hall

STREAM A WINNING THE DATA WAR

1:50 PM - 2:20 PM Interactive Presentation: How and Why should brands tap into emerging technologies to provide strategic value to their customers via AR-VR PopUp stores?

Pushpendra Sharma, Founder & CEO, SpacesGenie.com Julius Pillai, Managing Director, Whitepoint

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Pushpendra Sharma

Founder & CEO
SpacesGenie.com

Julius Pillai

Managing Director
Whitepoint

STREAM B PERFECTING DIGITAL MARKETING

1:50 PM - 2:20 PM Case Study Revolution: How can you successfully scale your business in a world where the lines between physical and digital are blurring?

Dennis Tay, CEO, Naiise

Dennis Tay

CEO
Naiise

STREAM C DEEP-DIVE COUNTRY CLINICS

1:50 PM - 2:20 PM Booming China: How can you win the battle of Chinese cross border e-commerce?

Elaine Wong, Co-Founder, BFMe.com (China’s 3rd biggest marketplace)

Elaine Wong

Co-Founder
BFMe.com (China’s 3rd biggest marketplace)

STREAM D CREATIVE BOARDROOMS

1:50 PM - 2:20 PM Creative Boardroom: What are the driving forces and the future of omni-channel retail in Singapore?

Dr. Malobi Mukherjee, Lead Researcher, Institute on Asian Consumer Insight, Nanyang Business School

Dr. Malobi Mukherjee

Lead Researcher, Institute on Asian Consumer Insight
Nanyang Business School

STREAM A WINNING THE DATA WAR

2:20 PM - 2:30 PM Interview: Asia luxury index 2016 – How Reebonz used consumer data to forecast the future of the luxury ecosystem

Pushpendra Sharma, Founder & CEO, SpacesGenie.com Daniel Lim, Co-Founder, Reebonz



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Pushpendra Sharma

Founder & CEO
SpacesGenie.com

Daniel Lim

Co-Founder
Reebonz

STREAM B PERFECTING DIGITAL MARKETING

2:20 PM - 2:30 PM Stream B continued



STREAM C DEEP-DIVE COUNTRY CLINICS

2:20 PM - 2:30 PM Stream C continued



STREAM D CREATIVE BOARDROOMS

2:20 PM - 2:30 PM Stream D continued



STREAM A WINNING THE DATA WAR

2:30 PM - 3:00 PM Stream A continued



STREAM B PERFECTING DIGITAL MARKETING

2:30 PM - 3:00 PM Case Study: Digital marketing success story – How ASOS and Clozette created authentic content that resonates with its customer base

Roger Yuen, Chief Executive Officer, Clozette



Roger Yuen

Chief Executive Officer
Clozette

STREAM C DEEP-DIVE COUNTRY CLINICS

2:30 PM - 3:00 PM Stream C continued



STREAM D CREATIVE BOARDROOMS

2:30 PM - 3:00 PM Creative Boardroom: How to solve online abandonment, increase customer satisfaction and capture lost revenue

Thanawat Malabuppha, CEO and Co-Founder, Priceza



Thanawat Malabuppha

CEO and Co-Founder
Priceza

3:00 PM - 3:40 PM Networking Afternoon Break @ Exhibition Hall



STREAM A TECHNOLOGY DISTRUPTORS

3:40 PM - 4:20 PM Case Study Revolution: Gamification has fantastic potential for eCommerce – it is not overhyped at all

Rajendra Balakrishnan, Head of Sales and eCommerce, Reckitt Benckiser Singapore



Rajendra Balakrishnan

Head of Sales and eCommerce
Reckitt Benckiser Singapore

STREAM B PERFECTING DIGITAL MARKETING

3:40 PM - 4:20 PM Panel: Will social media always be an engagement tool or will it also become a revenue generating channel?

Swati Gauba, Founder, Hoppingo Dennis Tay, CEO, Naiise Benjamin Choo, Country Manager, Singapore, KKday



Swati Gauba

Founder
Hoppingo

Dennis Tay

CEO
Naiise

Benjamin Choo

Country Manager, Singapore
KKday

STREAM C DEEP-DIVE COUNTRY CLINICS

3:40 PM - 4:20 PM Cashless Thailand: How can you cater to a market that is digital savvy and highly price sensitive?

Ankiti Bose, Co-Founder and CEO, Zilingo



Ankiti Bose

Co-Founder and CEO
Zilingo

4:20 PM - 11:59 PM End of eTail Asia 2017