Main Conference Day 1: Wednesday, 8th March 2017

08:00 AM - 08:35 AM Conference Registration & Networking

08:35 AM - 08:40 AM Opening Remarks: WBR Singapore

08:40 AM - 08:45 AM Speed Networking


Aparna J. Nambiar

Product Manager, CRM
Wego

Caitlin Denham-Swanson

Head of Field Marketing
Leanplum

DRIVING REVENUE AND GROWTH

09:00 AM - 09:20 AM Opening Keynote: How to Master the digital retail experience in the new customer economy

Ken Kralick, Head of Global Ecommerce, Puma

Ken Kralick

Head of Global Ecommerce
Puma

Emma Heap

Managing Director
Foodpanda

Thanawat Malabuppha

CEO and Co-Founder
Priceza

Siva Ganeshanandan

Director
Adobe Marketing Cloud, Asia Pacific

Kevin Hagino

Senior Marketing Manager
LEGO

Magnus Ekbom

Chief Strategy Officer
Lazada

OUT OF THE BOX KEYNOTE

10:00 AM - 10:20 AM Motivational Keynote: Lessons from Mt. Everest - Why change is hard, and how you can lead change

David Lim, Motivational Speaker, Leader of the 1st Singapore Mt Everest Expedition

David Lim

Motivational Speaker
Leader of the 1st Singapore Mt Everest Expedition
In partnership with iPrice Group andTrusted Brands, eTail Asia officially introduces the inaugural iPriceE-Commerce Merchant Awards (iEMA) 2016. The iEMA 2016 was created to recognizeand honor excellence in Southeast Asia’s booming e-commerce sector with thehelp of online consumers. These awards are voted and judged by consumers.

- The Most Popular E-Commerce Merchant of theYear 2016

- The Highest Quality E-Commerce Merchant ofthe Year 2016

- iPrice Special Award

David Chmelar

Co-founder and CEO
iprice Group

Frederick Krass

Co-Founder and Managing Director
Trusted Company

Khailee Ng

Tech Startup Investor and Founder, Managing Partner
500 Startups

Anh Nguyen

Head of Marketing
Google Vietnam

Tim Marbach

CEO & Founder
Asia Venture Group

11:00 AM - 11:40 AM Morning Networking Break @ Exhibition Hall

POWERING CROSS-BORDER EXPANSION

11:40 AM - 12:20 PM Oxford Style Debate: Executing the perfect go-to-market strategy – Featuring your company in a local marketplace is the best way to brand your product and tell your story

Jasper Knoben, E-Commerce & New Business Development lead, Philips Roger Yuen, Chief Executive Officer, Clozette

Jasper Knoben

E-Commerce & New Business Development lead
Philips

Roger Yuen

Chief Executive Officer
Clozette
Identify markets for product fit
Identify a network of partners to Collaborate
Sell on Multiple marketplaces
Making Omni-Channel work
Establishing consistent brand image and experience
Key issues - Technologies to help you succeed


Venkataramana Rao Nott

Founder, CEO
Vinculum Group

Rohit Kelkar

Director of Sales and Business Development
Sokrati

Priyan V

Managing Director
Bymacht

Mike Ghasemi

Research Director
IDC Retail Insights Asia Pacific

POWERING CROSS-BORDER EXPANSION

12:40 PM - 1:10 PM Presentation: Winning the cross-border battle in India - Which ROI does it offer and how can you expand into the region?

Elaine Wong, Co-Founder, BFMe.com (China’s 3rd biggest marketplace)

Elaine Wong

Co-Founder
BFMe.com (China’s 3rd biggest marketplace)

POWERING CROSS-BORDER EXPANSION

1:10 PM - 1:30 PM Presentation: Leading with digital - How can you make payments smarter, safer and faster?

Michael Breen, Senior Business Leader, Digital Payments and Labs, Mastercard

Michael Breen

Senior Business Leader, Digital Payments and Labs
Mastercard

1:30 PM - 2:30 PM Networking Lunch Break @ Exhibition Hall

STREAM A REVOLUTIONARY CUSTOMER EXPERIENCES

2:30 PM - 2:50 PM Interview: Customer experience success story – How Japan airlines created truly wonderful travel experiences that their guests did not think were possible

Isabel Gonzalez, CEO, Klaud9 Akira Mitsumasu, Vice President, Marketing & Strategy, Japan Airlines

Akira Mitsumasu

Vice President, Marketing & Strategy
Japan Airlines

Isabel Gonzalez

CEO
Klaud9

STREAM B MOBILE MASTERED

2:30 PM - 2:50 PM Case Study: Mobile success story – How we revolutionized our mobile shopping experience and tripled sales in 6 months

Hamish Stone, CEO, iCarAsia

Hamish Stone

CEO
iCarAsia

STREAM C DEEP-DIVE COUNTRY CLINICS

2:30 PM - 2:50 PM Mobile-first Indonesia: How can retailers succeed in a market that embraces mobile but still doesn’t trust online payments?

Danny Baskara, Founder and CEO, Evoucher
Join the interactive country clinics to hear from an expert panel followed by in-depth roundtables on what the biggest online trends are in each market.

(Reserved for 40 participants)

Danny Baskara

Founder and CEO
Evoucher

STREAM D SYNERGY WORKSHOP

2:30 PM - 2:50 PM Synergy Workshop: Maximize your revenues with returning customers - How to use innovative data techniques to improve customer retention

David Chmelar, Co-founder and CEO, iprice Group

Be part of a high level brainstorm wherecompeting ideas are put forward and the best solutions are agreed upon.Contribute to a new forward-looking project and create a step-by-step actionplan on how to make it work.

(Reserved for 30 participants)


David Chmelar

Co-founder and CEO
iprice Group

STREAM A REVOLUTIONARY CUSTOMER EXPERIENCES

2:50 PM - 3:10 PM Case Study: How to create consistent omni-channel experience and customers for life

Anthony Chan, Head of Strategic Products and Experience Consulting, Greater Asia, Sitecore

Anthony Chan

Head of Strategic Products and Experience Consulting, Greater Asia
Sitecore

STREAM B MOBILE MASTERED

2:50 PM - 3:10 PM Stream B continued

STREAM C DEEP-DIVE COUNTRY CLINICS

2:50 PM - 3:10 PM Stream C Continued

STREAM D SYNERGY WORKSHOP

2:50 PM - 3:10 PM Stream D Continued

STREAM A REVOLUTIONARY CUSTOMER EXPERIENCES

3:10 PM - 3:20 PM Presentation: Building codified trust is something that money can never buy: only experiences – good rich experiences – can buy this

Nanthekumar Tamilselvan, Regional Head of Lifecycle Marketing, PropertyGuru
In this workshop, the speaker will challenge you to build codified trust to meet and exceed customer expectations today. You will be engaged to think like a market leader who strives in bringing about transparency to your businesses and establish rich evolutionary consumer experiences by building upon key strategies: building beautiful products, improving security, ensuring seamless online and offline interactions and changing the status quo definition of user-interface.

Nanthekumar Tamilselvan

Regional Head of Lifecycle Marketing
PropertyGuru

Pawoot Pongvitayapanu

Founder & Managing Director
Tarad.com

Ronen Mense

VP, Asia
Appsflyer

Hamish Stone

CEO
iCarAsia

Aparna J. Nambiar

Product Manager, CRM
Wego

Mike Donohue

Senior Director, Enterprise Sales
Leanplum

STREAM C DEEP-DIVE COUNTRY CLINICS

3:10 PM - 3:20 PM Stream C continued

STREAM D SYNERGY WORKSHOP

3:10 PM - 3:20 PM Stream D continued

STREAM A REVOLUTIONARY CUSTOMER EXPERIENCES

3:20 PM - 3:30 PM Stream A continued

STREAM B MOBILE MASTERED

3:20 PM - 3:30 PM Stream B continued

STREAM C DEEP-DIVE COUNTRY CLINICS

3:20 PM - 3:30 PM Case Study: Exploring the potential of Bangladesh, Pakistan, Myanmar, Laos, Camobodia, Nepal, Sri Lanka; the undiscovered markets of Asia

Hanno Stegmann, CEO, Asia Pacific Internet Group (APACIG)

Hanno Stegmann

CEO
Asia Pacific Internet Group (APACIG)

STREAM D SYNERGY WORKSHOP

3:20 PM - 3:30 PM Stream D Continued

STREAM A REVOLUTIONARY CUSTOMER EXPERIENCES

3:30 PM - 3:50 PM Case Study: How can memorable CX strategies mold the future of cross border eCommerce

Jack Zhang, Co-Founder & CEO, Airwallex

Jack Zhang

Co-Founder & CEO
Airwallex

STREAM B MOBILE MASTERED

3:30 PM - 3:50 PM Stream B continued

STREAM C DEEP-DIVE COUNTRY CLINICS

3:30 PM - 3:50 PM Stream C continued

STREAM D SYNERGY WORKSHOP

3:30 PM - 3:50 PM Stream D continued

3:50 PM - 4:30 PM Networking Afternoon Break @ Exhibition Hall

STREAM A INSPIRING CUSTOMER LOYALTY

4:30 PM - 5:10 PM Panel: How to address the challenges of increasing customer acquisition cost and the need to improve marketing efficiency using cross-platform personalization, conversion rate optimization, and other initiatives

Patrick Steinbrenner, Managing Director, APAC, Insider Weichao Du, Assistant Manager, eCommerce, Singapore Airlines Shobhit Dutta, Co-Founder, HipVan James Yeang, Head of Android and iOS Apps, Web, Online Marketplaces (eBusiness), Maxis Tabah Yudhananto, Senior Manager Digital Marketing, Partnerships, and CRM, Blibli.com

Patrick Steinbrenner

Managing Director, APAC
Insider

Weichao Du

Assistant Manager, eCommerce
Singapore Airlines

Shobhit Dutta

Co-Founder
HipVan

James Yeang

Head of Android and iOS Apps, Web, Online Marketplaces (eBusiness)
Maxis

Tabah Yudhananto

Senior Manager Digital Marketing, Partnerships, and CRM
Blibli.com

STREAM B NEXT GENERATION CONVERSION

4:30 PM - 5:10 PM Case Study Revolution: Messaging apps and shopping - How to use conversational commerce to complete the purchase

Pawoot Pongvitayapanu, Founder & Managing Director, Tarad.com

Pawoot Pongvitayapanu

Founder & Managing Director
Tarad.com

STREAM C DEEP-DIVE COUNTRY CLINICS

4:30 PM - 5:10 PM Fast growing Malaysia: How can you maximize revenue in a market that’s young, active on social media and most importantly is willing to make credit card payments online?

David Chmelar, Co-founder and CEO, iprice Group

David Chmelar

Co-founder and CEO
iprice Group

STREAM D SYNERGY WORKSHOP

4:30 PM - 5:10 PM Synergy Workshop: Mastering content marketing - How can content marketing drive sales and maximise profitability?

Swati Gauba, Founder, Hoppingo

Swati Gauba

Founder
Hoppingo

STREAM A INSPIRING CUSTOMER LOYALTY

5:10 PM - 5:20 PM Presentation: Guide to Multi-Channel Customer Support

Tom Blackman, Director of Sales, Asia, Zendesk

Tom Blackman

Director of Sales, Asia
Zendesk

STREAM B NEXT GENERATION CONVERSION

5:10 PM - 5:20 PM Stream B continued

STREAM C DEEP-DIVE COUNTRY CLINICS

5:10 PM - 5:20 PM Stream C Continued

STREAM D SYNERGY WORKSHOP

5:10 PM - 5:20 PM Stream D Continued

STREAM A INSPIRING CUSTOMER LOYALTY

5:20 PM - 5:30 PM Stream A continued

STREAM B NEXT GENERATION CONVERSION

5:20 PM - 5:30 PM Case Study Revolution: The future of mobile web - How can you drive user experience, performance, usage and profitability?

Anuvrat Rao, Head of Product Partnerships, India & Southeast Asia, Google

Anuvrat Rao

Head of Product Partnerships, India & Southeast Asia
Google

STREAM C DEEP-DIVE COUNTRY CLINICS

5:20 PM - 5:30 PM Stream C Continued

STREAM D SYNERGY WORKSHOP

5:20 PM - 5:30 PM Stream D Continued

STREAM A INSPIRING CUSTOMER LOYALTY

5:30 PM - 5:50 PM Case Study: Taking stock - What can we learn from market insights to improve customer experience and loyalty?

Yu Xian Lim, Author and Analyst, Euromonitor International

Yu Xian Lim

Author and Analyst
Euromonitor International

STREAM A REVOLUTIONARY CUSTOMER EXPERIENCES

5:30 PM - 5:50 PM Stream B continued

STREAM C DEEP-DIVE COUNTRY CLINICS

5:30 PM - 5:50 PM Stream C continued

STREAM D SYNERGY WORKSHOP

5:30 PM - 5:50 PM Stream D continued

STREAM A INSPIRING CUSTOMER LOYALTY

5:50 PM - 6:10 PM Case Study Revolution: How to find a balance between simply growing your customer base and cultivating devoted followers

Isabel Gonzalez, CEO, Klaud9

Isabel Gonzalez

CEO
Klaud9

STREAM B NEXT GENERATION CONVERSION

5:50 PM - 6:10 PM Stream B continued

STREAM C DEEP-DIVE COUNTRY CLINICS

5:50 PM - 6:10 PM Stream C continued

STREAM D SYNERGY WORKSHOP

5:50 PM - 6:10 PM Stream D continued

6:10 PM - 11:59 PM eTail Asia after party