For years, brands have been slow to implement push notifications. They’re cautious of sending too often and annoying those who ultimately opt-out. As a result, brands fail to reach users on the most personal device they own — their smartphones.
Our phones hold the key to our habits, such as the routes we take to work, the stores we use to shop, and the games we play. They reveal the secrets to our preferences, from our
favorite bands to our most-read news topics. This wealth of information is a treasure trove for data-driven mobile marketers who want to build relationships with their customers.
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