Agenda - Sponsorship

The holy grail for any modern marketer is to get a complete view of their customers’ digital habits.

However, this is no easy feat, many are still grappling to truly understand consumer preferences and behaviour when it comes to channels, devices and content.

In the summer of 2015 WBR Digital teamed up with Experian to get a clearer picture of the consumer view of current marketing tactics.

We surveyed more than 1200 consumers across Asia, evenly split amongst Thailand, Singapore, Indonesia, Hong Kong, Malaysia and China.

The following report is a definitive guide to understanding the modern digital consumer.

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