Performance Marketing | Asia

Retail in Asia is experiencing a surge of economic activity which is unlike anything we’ve seen in the region before. Not only are consumers buying more online, but they are also spending more time on their smartphones and tablets than ever before. This gives marketers an unparalleled opportunity to precisely target their campaigns based on behavioral and demographic data.

We surveyed 400 senior marketing professionals across Asia to get a clearer picture of the state of performance marketing.