eTail Asia 2017

07 - 09 March, 2017

Marina Bay Sands, Singapore

Contact Us: +65 6722 9455

Breaking Barriers To Push Notification Engagement

For years, brands have been slow to implement push notifications. They’re cautious of sending too often and annoying those who ultimately opt-out. As a result, brands fail to reach users on the most personal device they own — their smartphones.

Our phones hold the key to our habits, such as the routes we take to work, the stores we use to shop, and the games we play. They reveal the secrets to our preferences, from our
favorite bands to our most-read news topics. This wealth of information is a treasure trove for data-driven mobile marketers who want to build relationships with their customers.

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